Privacy Policy

Introduction

At TrailNorth Adventures, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, store, and protect your data when you visit our website or use our services. By using our website and services, you consent to the practices described in this policy.

Information We Collect

Personal Information

We collect personal information that you voluntarily provide to us when you:

• Fill out contact forms or booking requests
• Subscribe to our newsletter or communications
• Create an account on our website
• Participate in surveys or promotions
• Contact us directly via email or phone

This information may include your name, email address, phone number, mailing address, emergency contact information, dietary restrictions, medical conditions relevant to outdoor activities, and payment information.

Automatically Collected Information

When you visit our website, we automatically collect certain information about your device and browsing behavior, including:

• IP address and geographic location
• Browser type and version
• Operating system
• Pages visited and time spent on our site
• Referring websites
• Device information and screen resolution

How We Use Your Information

We use the collected information for the following purposes:

• Service Delivery: To provide and deliver our adventure tours and related services
• Communication: To respond to inquiries, send confirmations, and provide customer support
• Safety: To ensure participant safety during outdoor activities and adventures
• Marketing: To send promotional materials and updates about our services (with your consent)
• Website Improvement: To analyze website usage and improve our online experience
• Legal Compliance: To comply with applicable laws and regulations
• Business Operations: To process payments, manage bookings, and maintain business records

Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following limited circumstances:

• Service Providers: With trusted third-party service providers who assist us in operating our business
• Emergency Situations: With emergency services or medical personnel if required for your safety
• Legal Requirements: When required by law, court order, or government regulation
• Business Transfers: In the event of a merger, acquisition, or sale of business assets
• Consent: With your explicit consent for specific purposes

Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• SSL encryption for data transmission
• Secure servers and databases
• Regular security audits and updates
• Employee training on data protection
• Access controls and authentication systems

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee absolute security.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience. Cookies are small data files stored on your device that help us:

• Remember your preferences and settings
• Analyze website traffic and usage patterns
• Provide personalized content and recommendations
• Improve website functionality and performance

You can control cookie settings through your browser preferences. However, disabling cookies may affect the functionality of our website.

Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal information:

• Access: Request access to the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information
• Portability: Request a copy of your data in a structured format
• Objection: Object to certain processing activities
• Restriction: Request restriction of processing under certain circumstances
• Withdraw Consent: Withdraw consent for marketing communications

To exercise these rights, please contact us using the information provided below.

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Factors determining retention periods include:

• The nature of the information collected
• Legal and regulatory requirements
• Business and operational needs
• Your relationship with our company

Children's Privacy

Our services are not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately, and we will take steps to remove such information from our systems.

Third-Party Links

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.

Updates to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of significant changes by posting the updated policy on our website and updating the effective date. We encourage you to review this policy periodically.

Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Governing Law

This Privacy Policy is governed by and construed in accordance with the laws of Canada and the Province of Alberta. Any disputes arising under this policy shall be subject to the exclusive jurisdiction of the courts of Alberta, Canada.